We offer both qualitative and quantitative research services:-
PRIMARY RESEARCH- Focus Groups
- Depth
Interviews
- Accompanied
Shopping Trips
- Ethnography
- Intercept
Interviews
- Online/Telephone/Video Interviews
- Face-to-face
– in home or venue
- Mystery
Shopping
- Campaign
testimonials
- Vox Pops
Evidence
- Consumer/Customer & B2B
- Desk research
Our Business Consultancy services embed Business and Marketing Plans with insights that we obtain from your suppliers/consumers/customers and partners.....
These vary from 1 year to 3 year, 5 year, 10 year plans - from the outset, we immerse into desk research in order to get an overview of the issues and opportunities that exist. We then carry our primary research amongst stakeholders in order to create hypotheses for consideration and onward validation. In developing strategic alternatives and ideas for business development, we then (again) test out these amongst stakeholders before then creating and finalising a robust Business Plan that will move your business forward.
For more information either email us at info@dark2light-research.com or call
+ 44 (0) 1437711320
Registered company number: 06508866
Member Of The Market Research Society
© Dark 2 Light Ltd 2022