Dark 2 Light Research & Consultancy approaches every client and every project with a ‘fresh set of eyes’.  Our ethos is to tailor make and personalise every research solution to the needs of your company. 

Our attitude towards every project we’re involved in:

“If it was our investment, how best would we spend it and what must we get back in return”

1. We've been successfully operating since 2008!
   
2. Full Service Research – be that qualitative or quantitative
   
3. Business & Brand Consultancy for that end to end output
   
4. Every one of our clients and every one of our projects is approached in a unique and personalised way!
5. Senior Director involvement, throughout: interviewing, analysis, reporting, and development of business plans
6. Extensive experience in fmcg, retail, leisure - UK and international - across many markets and categories!

Heather Dunlop founded Dark 2 Light in 2008 – she brings 30 + years of commercial experience into your business to truly understand what ‘any insights’ might mean to your business – not insights that ‘sit on shelves’ for ever more – insights that can then be used in the creation of meaningful Business Plans, Marketing Plans, Development Of New Products and Services, Channel & Merchandising Solutions as well as Pricing/Advertising and Promotions. Her experience spans across many markets, many channels and many continents – her career, to date, has involved managing and developing brands and businesses, launching new products to trade and new markets, developing marketing campaigns as well as having 20 years experience of delivering smart research solutions.

For more information either email us at info@dark2light-research.com or call 

+ 44 (0) 1437711320